The question was: How do we make ordinary plastic look sexy…??
When my client approached me with the above question, I got excited because for the discipline of industrial photography this is gold. Founded in 1979, BMC is the leading global supplier of high-quality glass reinforced, polyester thermoset compounds. Serving a broad range of industries, BMC has successfully grown both organically and through acquisition to become the world leader in Bulk Molding Compounds (BMC). With seven ISO 9001-2000 registered facilities on four continents, BMC delivers dependable quality, logistical convenience and cost savings to customers in the Americas, Europe and Asia.
Bulk Molding Compound (BMC) is a mineral filled, fiberglass reinforced polyester (vinyl ester and phenolic) based molding compound. BMC is a thermosetting material that undergoes an irreversible cross-linking reaction when exposed to the heat and pressure of the thermoset molding process (i.e. ambient delivery of material to a heated molding surface). A somewhat tacky, dough-like mass in its unmolded state, BMC is converted to an infusible, solid state using injection, compression and transfer methods.
BMC provides a competitive alternative to die cast and drawn metals, sheet molding products and engineering thermoplastics. Notable BMC properties include resistance to creep and discoloration when exposed to heat and load, notched impact performance, high modulus and surface durability (resistant to reagent/stain, chemical, scratch and ultra violet attack). BMC can be formulated to meet specific a performance profile. This unique customization allows for the elimination of costly additives and reinforcements where possible. This “cafeteria approach” to material development sets BMC apart when evaluating price versus performance properties.
What happens when I photograph plastic parts?
Now, for several years I have had the pleasure of photographing various products that are made form BMC’s raw material by a variety of parts manufacturers. I “joyfully disappear into the microcosm of plastics” when I set the parts up, turn on my Speedotrons and gel them up with multi colored sheets… To me it is about the momentous confluence of color, geometric shapes, light, shadow and the corresponding arrangements I create. On the set and in my eye and visual cortex. I get super excited and remain in the eternal moment, in the FLOW. And not just with my industrial photography. No, the same happens with my fine art nature photography as well as other photography disciplines. And a wonderful compliment is when some of my clients use prints of the parts I had photographed to decorate their offices.
Really cool!! I loved the colors used in the pictures the whole lightening effect…