Commercial photographer with a heart for aesthetics

Chicago area based visual communication solutions in photo and video for
Advertising Agencies, Architects, Designers, Industrial, Manufacturing, Developers and Construction

Clients gain from working with a commercial photographer

Being a commercial photographer for over 20 years, I am aware that humans think in images, not words. Say “TIGER” to a friend and ask her what she saw in her mind. It surely won’t be the word “T-I-G-E-R”. In other words, images form a universal language.

And that is regardless of nationalities and belief systems. About 90% of the absorbed information enters through the eyes. They are the portal to our visual sense. Imagine, the human brain processes images 60,000 times faster than words. Clearly, a powerful entry point for a commercial photographer who loves to tell compelling stories with his photography.

Utilizing the expertise of a commercial photographer for the promotion of a brand brings manifold benefits. Regardless whether the images are used for promotions of industrial, architecture or product related services. As a commercial photographer, my innate fascination with nature greatly influences how I photograph subjects.

Commercial photographer Marian Kraus My mission being a commercial photographer is to highlight the aesthetics and effectiveness of good design, for the sole benefit of my clients. This can be any arrangement of elements. Whether products, services, architectural space, and the people who move or live within the space…

Good commercial photography effectively tells a story. It conveys a client’s branding strategy and powerfully addresses their target audience.

As a commercial photographer who began providing commercial photography to his clients in the ‘unforgiving, non-digital’ days of film, inspiration for my craft is always drawn from my reverence for life and nature’s creativity. My portfolios provide an idea of what I mean.

Examples of how clients use my commercial photography

The power of strong commercial photography

In today’s loud world images elicit emotions and feelings. Images create lasting impressions and bring you close to the experience. They naturally create an intimate connection to your story. And stories fuel brands…as well as the human heart.

One of my goals as commercial photographer is to be passionately creative when delivering non-homogenized images that tell stories. People sometimes ask, what is the difference between advertising photography and commercial photography? Some may say that commercial photography is more geared towards showcasing a product or service in the best light possible, advertising photography is more focused on creating an emotional appeal and telling a story about the brand.

Well, I strive to cover both aspects in my role as an interior photographer, architectural photographer and industrial photographer alike. Upon careful observation, you may see that most of the inspiration for my commercial photography originates in my art photography, and greatly pivots around the creative genius of nature and its timeless principles.

Why brands work with a professional photographer

Nowadays anybody can take photographs, and many, good ones. Yet, having been around the block several times in my career as a commercial photographer, my client’s effective brand campaigns benefit from my honed expertise, professionalism, creative insights, perception and vision. The unique expression of flow and convergence of form, aesthetic design, shapes, tonalities, color and light.

Yet most of all, the ability to express the inherent energy in a photographic composition. Energy that is felt in the heart. Energy that conveys the ‘spirit’ of the subject photographed. Regardless whether we are looking at art photography or commercial photography. Photographs are timeless windows showcasing a most harmonious rendition of those elements. All halted in a fraction of a second.

Some people have described my photography style as bold, symmetrical and colorful. Others simply feel enveloped by the energy coming through the photograph. Either way, clients profit from my vision and experience. As an artist and commercial photographer, my promise is to give my clients exactly what they are looking for, only better. More on the about page.