Videos

Vision dominates all our senses…

How to ROCK your brand’s visual impact

A dynamic architectural photography presentation

Promotion for Gabriela de la Mora

International soccer star Bakary Soumare’s slick Chicago condominium

Nepal and its beautiful people

G Skin & Beauty Institute

Boom or Bust on Route 66

A multimedia clip about ending homelessness in DuPage County

The Al Ringling Palace Movie theater in Baraboo, WI. Astounding décor and a magnificent architectural style make this a truly lavish picture palace and architectural gem from an era long gone.

Chicago style living at Chestnut Place

A dynamic side by side presentation of photographs of man-made vs. nature objects, highlighting the Golden Ratio.

Reflective and contemplative multi media piece that was inspired by Tom Shadyac’s movie “I AM”

The mission of MetroSquash, to combine academic advancement with Squash

What DuPage PADS does for the homeless in DuPage County

Cool and dynamic view of various perspectives on Chicago and its magnificent architecture as seen by Marian Kraus, a renown Chicago area based architectural and fine art photographer.

A soothing and relaxing multi media presentation with inspirational insights on nature and us. As seen by renown Chicago area based photographer Marian Kraus.

A multi media presentation depicting the visual beauty of rust.

Water covers 70% of the Earth’s surface and is vital for all known forms of life. The cells in our bodies consist of 65 — 90% water. We cannot survive without it. So let’s look at some of the fundamental symbolic meanings of this odorless, tasteless and mysterious building block of life.

A multi-media journey through the human body, mysterious universes within, as seen in over 100 year old medical charts by Chicago area based photographer Marian Kraus

A meditative visual and sonic journey utilizing gongs, Himalayan singing bowls, a djembe drum and didgeridoo. Featuring Marian Kraus’ photography.

Multi-media promotional clip of TSA – a specialty steel distributor

A compelling sensory tour through one of the most amazing cities in the world…Chicago.

The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Instagram, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period. No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose.

Our visual sense is dominant and it is safe to say: we now live in a video-first world. People are watching videos… a lot of videos. Social networks are driving this increase in consumption, as Facebook prioritizes videos in feeds, Instagram adds the ability to post longer videos, Twitter adds new videos features like live, and LinkedIn incorporates native videos into their feature offering.

According to Cisco, videos will make up 80% of consumer online traffic by 2020, and Mark Zuckerberg said he sees video “as a mega trend on the same order as mobile.” One of many insights a recent survey of 1,000 consumers and 500 marketers revealed, is that 64% of consumers said that a marketing video they watched on Facebook in the past month influenced a purchase decision.

Videos used to be the sole preserve of broadcasters. Nowadays with virtually everyone having the tools readily available you might ask, which videos make consumers stop scrolling? Which are the preferred channels they watch? And importantly, what type of content prompts them to act or purchase? How are marketers adapting to quickly evolving behaviors and preferences?

Today viewers are spoiled for premium-quality choice. As the slickness of internet video has increased, so has the time people spend watching it. The average American spends around 4.5 hours a day watching television and, remarkably, close to an hour watching videos online, reckons eMarketer, a research firm.

Videos are spurring real business value for brands, driving engagement with customers and potential customers, and influencing purchase decisions in a big way. Consumers say that companies that produce video are more trustworthy than those that don’t.

Facebook reported 1.74 billion mobile monthly active users in February 2017. With videos making up a large percentage of social media content consumption, marketers need to prioritize the mobile experience in their social video strategy—business depends on it. Yet, as more companies use videos as a medium, SIMPLY HAVING VIDEO IS NO LONGER ENOUGH—businesses must produce great videos that perform well and resonate with their customers, on an emotional, informational and entertaining level.

With that in mind, marketers at businesses of all sizes are catching onto the needs of the mobile consumer and adjusting their strategies accordingly. In today’s image driven world and market place, the visual impact your company’s message leaves is paramount. Please contact us to learn more about our video and multimedia services. And if you wish to read more and learn additional facts, please go here.

A few slides to highlight the importance of online video marketing: